- site usage: to help us recognise your browser as a previous visitor's and to store preferences you have set on your previous visit to the site. For example, we may store your login details so that you do not have to log in each time you visit the site;
- social networks: to check whether you are connected to third party services (Facebook, Pinterest, Google+...);
- targeting: to allow us to target (emailing, database enrichment) the Internet user who navigates on our site in real time or afterwards;
- audience measurement: to track statistical data on site traffic (i.e., how users use the site and to improve site services) and to help us measure and study the effectiveness of our online interactive content, features, advertising and other communications.
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